A Greater Mass is almost ready to be launched. Give it 3 months to a year, and it’ll be guiding sustainable living around the globe.
But what is it? A Greater Mass is an app with simple, weekly tasks, that makes environmentally-conscious decision making easy and rewarding. Everything is backed up with rigorous scientific research and based on the understanding that equality, social injustice, mental health and environmental issues are all deeply connected. It's a really exciting, brand new movement centred around the idea that our small, individual actions combined are incredibly powerful.
The good news is you can get involved right now. Their website is up and running- be sure to demo the prototype app, sign up to the mailing list and check out their facebook and instagram page. Exciting things are coming, so definitely watch this space!
Last week I was lucky enough to be able to meet the face behind this mission, Luke Penketh. We had a really great chat about his work, and it was so inspiring to hear his story. Check out the video below for some interesting snippets of our conversation.